Conducting a thorough trademark search is the first step to securing a strong and legally protected brand identity. Your trademark should be unique, avoiding generic terms, common phrases, or slogans that may lead to rejection. A detailed search helps identify any existing trademarks that could cause conflicts, saving you from potential legal disputes. Additionally, if your mark includes a living person’s name, signature, or likeness, obtaining their consent is essential. A proper trademark search ensures a smooth registration process and long-term brand security.